W C Rowe

W C Rowe - Rebranding

W C Rowe are now Cornwalls biggest Pasty manufacturer, and Parc Signs are delighted to have had such a strong involvement in their new rebranding scheme.

We have worked for many years with W C Rowe for all their shop signage, but with the new branding scheme brought new challenges, and it seemed natural for Parc Signs to be on hand to help.

Along side the new shop signage being rolled out throught Cornwall, the latest being their brand new shop on Truro's Lemon Quay Piazza. Rowe's wanted to freshen the shops appearances inside, reflecting the more modern and contemporary bakery Rowe's has become.

We have produced, POS large internal wall graphicsand menu boards to compliment the new paint scheme. Outside new signage fits on facsias and projecting signs. We are currently in developement of an interactive POS scheme also.

Of course branding needs to be reflected across the companies many wholesale ventures as well as their shops. We have equipped and designed Hot Cabinet branding to Tesco and Asda stores nationwide as well as the devlopement and design of a cardboard POS shelving unit for their Cornish Indulgence cakes range.

We have also applied printed branding and van wraps to the companies vehicle fleet, it is as important for all aspects of the company to reflect a consistent message.

2008/09 looks set to continue to be a busy year with Rowe's and we are very grateful to their team who put continued faith in Parc Signs ability to deliver branding schemes on this large scale.

Rebranding design was produced by Taylor Biddle